Cele mai importante cărţi despre brand şi imagine personală.

1996 You, Inc. – Discover the C. E. O. Within!
Burke Hedges

1997 The Brand Called You
Tom Peters

1999 The Brand You 50
Tom Peters

2000 Make a name for yourself. Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Robin Fisher-Roffer

2001 Branding Yourself Online
Bob Baker

2002 Brand Me
Thomas Gad & Anette Rosencreutz

2003 Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
David McNally & Karl Speak

2005 Never Eat Alone: And other Secrets to Success, One Relationship at a Time
Keith Ferrazzi & Tahl Raz

2005 Marketization and the Recosting of the Professional Self: The Rhetoric and Ethics of Personal Branding
Daniel J. Lair et alia

2007 ME, INC. How to Master the Business of Being You: A Personalized Program for Exceptional Living
Scott W. Ventrella

2007 You, Inc.: The Art of Selling Yourself
Harry Beckwith

2007 Career Distinction
William Arruda & Kirsten Dixson

2008 Managing Brand You: 7 Steps to Creating Your Most Successful Self
Jerry Wilson & Ira Blumenthal

2008 Rockable Personal Branding

2008 Self-Marketing Power: Branding Yourself as a Business of One
Jeff Beals

2008 The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
Peter Montoya & Tim Vandehey

2009 The 10Ks of Personal Branding: Create a Better You
Kaplan Mobray

2010<Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future
Dan Schawbel

2010 Personal Branding Maps
Stefano Principalo

2010 The Image of Success
Lizandra Vega

2010 R a Brand!: How Smart People Brand Themselves for Business Success
Catherine Kaputa